Hi, I’m Luke Farrugia, a Melbourne-based UX/UI designer. I specialise in creating seamless experiences, whilst crafting usable and sleek interfaces.
Digital systems such as websites and web applications are becoming progressively more complex as technologies advance. As a UX/UI designer, I need to adapt to these advancements, always ensuring that my skills and knowledge are on point. I study and evaluate how users feel about a system, focusing specifically on ease of use, user perception and efficiency.
In order to deliver a successful project, both the user experience (UX) and the user interface (UI) need to be embraced as a whole. Whilst information gathering and analysis is a key component, having the ability to create usable and stylish UI maximises the outcome.
Throughout my process I take full advantage of both UX and UI principals. This allows me to look at user problems in an alternative way, broaden my mind and deliver comprehensive user-focused systems.
User experience is the process of enhancing user satisfaction by improving the usability, accessibility and overall pleasure provided in the interaction between the user and the product.
User interface design is the design of user interfaces for a digital system. With the focus of maximising the user experience, this enables the user’s interaction to be as simple and efficient as possible.
UX + UI = User-centered design
Throughout my career I have worked with a number of small to medium-sized agencies as a UX/UI designer, whilst also working as a freelancer. I have had the opportunity to work on both exciting and challenging projects, that have ranged from promotional to ecommerce websites, web applications and also complex digital systems.
Whilst working with these agencies I have had the privilege of designing with some extremely talented creatives across multiple disciplines. This has allowed me to gain valuable insights into design, marketing, project management and development.
In my professional life, collaboration is a key component in my career development and is crucial in delivering a successful project.
I completed a Bachelor of Communication Design at The University of Swinburne (Honours). My degree helped me gain a solid foundation in design elements and principles, where my passion for problem solving through design began. I enjoyed creating new and exciting concepts to challenge the brief, always welcoming constructive feedback so as to further hone my conceptual and technical skills.
This passion drove me to consistently receive high marks, enabling me to apply for and receive an industry based learning (IBL) year. This opportunity allowed me the experience to work for two separate agencies, exposing me to digital design and become the confident UX/UI designer I am today.